As the saying goes “the mechanic’s car is always last to be fixed” similarly as we spend most of our time on other people’s videos we never get around to fixing our own.
However we have finally updated it!
So what approach did we take with our own video? As video producers the trend is to go for a music montage showreel, squeezing as much of your favourite “eye candy” shots into a few short minutes as possible, which can be great fun to edit. However focusing on the video’s purpose, that being a home page video to tell people who we are and how we can help them, we have kept it short and simple at 2 minutes in length. We have gone with a direct to camera dialogue giving a simple outline of what we are all about while building trust.
Always remember, people do business with people, not businesses. One of major benefits of of video is its ability to build trust and show the world that yes there are actually real people behind the business. This doesn’t mean you should present your own video specifically, but simply by having yourself and staff seen in your video connects more with people than text and photos on a website.
Check it out and let us know what you think.
As video producers, every now and then when time prevails, it is great to shoot something for no other reason than the fun and the creativity of it. Recently Craig’s short comedic solution to our ongoing neighbourhood cat problem has gone global!
On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube to take part in “Life in a Day”, a historic cinematic experiment to create a documentary film about a single day on earth. Always keen to share life experiences on video we took part and captured some of our day. Late last year we were excited to hear that our footage had been shortlisted into the top 100 hours of footage, for the 90 minute documentary, out of more than 4500 hours of footage received by the editors! Although we didn’t make the final cut, the documentary by Oscar-winning director Kevin Macdonald, is well worth checking out and was recently screened at the Sundance Film Festival. It will be released officially later this year. 
As passionate West Australians we always jump at the opportunity to share on film any part of our beautiful state. Over the last month we had the opportunity to work with the City of Mandurah on producing a promotional video to highlight the well known and lesser known tourist attractions of the peel region. This video which is currently in post production, will soon be available online and will also be screened on a loop within the tourist centre as well as on Mandurah’s inner city buses video system.